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Visionary:Jeff Bezos
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== Notable Quotes == === On Zero Marginal Cost Society === "Your margin is my opportunity."<ref name="ref_2013_p241_1">Jeff Bezos, ''The Everything Store'' (2013), p. 241, Little, Brown and Company</ref> === On Network Effects and Platform Monopolies === "We've had three big ideas at Amazon that we've stuck with: Put the customer first. Invent. And be patient."<ref name="ref_2020_1">Jeff Bezos, ''U.S. House Judiciary Committee Testimony'' (2020), July 29, 2020, Washington, D.C.</ref> === On Creative Destruction in AI Era === "Machine learning and AI is a horizontal enabling technology. It will empower and improve every business."<ref name="ref_2017_p3_1">Jeff Bezos, ''Amazon Shareholder Letter'' (2017), April 12, 2017, p. 3</ref> === On Attention Economy and Information Overload === "The balance of power is shifting toward consumers and away from companies."<ref name="ref_2018_p1_1">Jeff Bezos, ''Amazon Shareholder Letter'' (2018), April 11, 2018, p. 1</ref> === On Innovation Cycles and Market Bubbles === "Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death."<ref name="ref_2016_p1_1">Jeff Bezos, ''Amazon Shareholder Letter'' (2016), April 12, 2016, p. 1</ref>
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